About Us
A Saudi holding company that believes the real economy is built through bold ideas and precise execution
Our Story
Nawat Alalmas was not born from a vacuum — it was born from a clear conviction that the Saudi market needs young, agile, data-driven holding groups.
Founded in 2024 in Riyadh, the company began by selecting sectors with genuine impact: technology, health, mobility, and commerce. Not random diversification — but a portfolio built with deliberate strategic intent.
Our name is not decoration — a diamond is forged under immense pressure and emerges pure, hard, and of exceptional value. That is how we build our companies.
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Nawat
Our Core Values
01
Quality First
We do not launch a product we are not proud of. Every detail reflects the standard of professionalism we hold ourselves to.
02
Boldness of Thought
We ask the difficult questions. We challenge assumptions. And we build solutions no one has thought of yet.
03
Impact Before Profit
We select our opportunities based on the scale of the problem they solve, because genuine impact is what creates lasting value.
04
Absolute Transparency
We speak clearly with our partners, our team, and our community. No ambiguity in values. No fog in vision.
05
Saudi Excellence
We build with Saudi hands for a Saudi market — with deep cultural understanding and genuine national ambition that cannot be replicated.
06
Rapid Adaptability
The market evolves constantly. We build teams that learn fast, experiment boldly, and adapt intelligently.
Our Journey
Foundation
Nawat Alalmas Holding Company established in Riyadh with a clear identity and defined strategic vision.
First Launch
Launch of Preem — our first active brand in the mobility and automotive services sector.
Expansion
Launch of Noor Auto Hub and Frashah — expanding the portfolio to include operational technology and women's health.
The Next Phase
Expansion into new sectors and building strategic partnerships that reinforce the group's national standing.
Leadership
The leadership section is being prepared. An announcement will follow shortly.
Chairman's Message